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AdSense VS Google Marketing Platform

Compare AdSense VS Google Marketing Platform and see what are their differences

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AdSense logo AdSense

Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • AdSense Landing page
    Landing page //
    2023-02-11
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

AdSense videos

+ Add

Adsense Account Pending Review Solved | Adsense application still under review [Hindi]

More videos:

  • Review - Why I HATE Adsense (And REFUSE To Use It On My Website)
  • Review - ⭕Google Adsense: The truth behind monetizing your blog 💰

Google Marketing Platform videos

+ Add

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to AdSense and Google Marketing Platform)

AdSense

Google Marketing Platform

Advertising
100 100%
Advertising
0% 0
Surveys
0 0%
Surveys
100% 100
Ad Networks
79 79%
Ad Networks
21% 21
Form Builder
0 0%
Form Builder
100% 100

User comments

Share your experience with using AdSense and Google Marketing Platform. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare AdSense and Google Marketing Platform

AdSense Reviews

Top 11 Google AdSense alternatives for 2022
Maybe you didn’t get approved for AdSense, or you’re busy appealing an account ban for invalid click activity, or you want to load up your ad stack to increase revenues. Whatever the reason, all is not lost. AdSense may be the market leader, but there are many competitors and Google AdSense alternatives that can provide good eCPMs and supplement ad revenue.
Source: www.monetizemore.com
21 Best AdSense Alternatives to Consider for Your Website in 2022
I suggest to add alternatives to AdSense instead of replacing AdSense. The real-time competition can increase CPM a lot! There are different services nowadays online that can integrate many alternative networks to compete with AdSense. For me PapayAds is the one which performed the best increasing 3x usual AdSense revenue. They require minimum traffic to set up but it is...
Source: kinsta.com
Top 25 Google Adsense Alternatives For Your Website/Blog in 2022
To cut a long story short, for whatever reason you don’t want to use AdSense, it’s worth noting there are plenty of Google Adsense alternatives out there for you to work with. Today, I’m going to list down some of the best alternative ad solutions to Google Adsense, detailing what you need to know about them, so you have everything you need to choose the best platform for you.
Source: www.izooto.com
The Top 5 Display Advertising Networks: Monetize Your Blog The RIGHT Way
That’s a lot more than what you need for Google Adsense and Ezoic, but once you meet the requirement, you should definitely at least test it out as some bloggers have reported seeing a 2-3x increase in earnings.
Source: www.rankxl.com
10 Alternatives To Google And Facebook Ads
Even more notable, in terms of incremental growth for your brand, The Bing Network audience includes 60 million desktop searchers not reached on Google according to comScore, cited by Microsoft. Microsoft Advertising typically has lower CPCs compared to Google Ads, but with that fact typically comes a lower volume of traffic compared to Google.
Source: www.ppchero.com

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
Source: www.einsstark.tech
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....
Source: conversionxl.com

Social recommendations and mentions

Based on our record, Google Marketing Platform seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

AdSense mentions (0)

We have not tracked any mentions of AdSense yet. Tracking of AdSense recommendations started around Mar 2021.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: about 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing AdSense and Google Marketing Platform, you can also consider the following products

Media.net - Yahoo! Bing Network Contextual Ads powered by Media. net gives you instantaneous access to one of the world's largest marketplaces for advertisers. People also askWhat is Media Net?What is Medianet Cisco?

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Infolinks - Discover what Infolinks smart ads can do for you

Google Forms - Simple web forms from Google.

Epom - An ad serving solution for publishers, advertisers, ad and affiliate networks

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

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