Software Alternatives & Reviews

FullStory VS Google Analytics

Compare FullStory VS Google Analytics and see what are their differences

FullStory logo FullStory

Meet FullStory, the app that captures all your customer experience data in one powerful platform.

Google Analytics logo Google Analytics

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
  • FullStory Landing page
    Landing page //
    2023-05-01
  • Google Analytics Landing page
    Landing page //
    2023-08-26

FullStory videos

Best UX Research Tool: FullStory

More videos:

  • Review - FULLSTORY: FIRST WEEK REVIEW

Google Analytics videos

Google Analytics Review

More videos:

  • Review - Google Analytics, Ultimate Beginner’s Guide
  • Review - Google Analytics Review

Category Popularity

0-100% (relative to FullStory and Google Analytics)
Web Analytics
17 17%
83% 83
Analytics
13 13%
87% 87
Heatmaps
100 100%
0% 0
Mobile Analytics
0 0%
100% 100

User comments

Share your experience with using FullStory and Google Analytics. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare FullStory and Google Analytics

FullStory Reviews

10 Best Hotjar Alternatives & Competitors in 2023
Another Hotjar alternative is Fullstory which, as a Digital Experience Intelligence (DXI) service, promises to provide users with session recordings and heatmaps. And as a result, the tool is supposed to help you find glitches and increase the conversion rate.
Best 10 Session Replay Tools and Software
Are you looking for a platform that indexes your visitors’ interactions on your website? According to FullStory’s claims, its session replay tools include recordings that aim to identify your website bugs and provide customer support to individual users.
The Top 10 Website Session Recording Tools for 2022
With the Fullstory software, you may get features like session recording, website heatmaps, javascript A/B testing, error logging, form analytics, replay user sessions, eye-tracking heatmaps, and many more. An easy-to-use digital analytical tool called Fullstory gives you access to important qualitative and quantitative user experiences. Using Full story will assure your...
Hotjar vs FullStory
FullStory was founded in 2012 by a team of ex-Google engineers. The team originally launched an unrelated product, and the idea for FullStory came about when they were trying to understand how their customers were using that product.
Source: www.hotjar.com
30 Best Customer Feedback Survey Tools: An Overview | Mopinion
FullStory offers a wide variety of services including session playback and funnel analytics, and an interesting feature called ‘Omnisearch’, which allows you to search for any element on your website and see what kinds of interactions have taken place with that element. This customer feedback tool also has feature called ‘rage clicks’ which enables users to see which...
Source: mopinion.com

Google Analytics Reviews

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
The world has transformed into a giant, data-driven environment. And this digital revolution has made web analytics tools like Google Analytics increasingly crucial for any business that plans to thrive online. Google Analytics is undoubtedly a frontrunner in this realm, capturing the attention of millions with its free use model and comprehensive features. Yet, there’s an...
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
The world has transformed into a giant, data-driven environment. And this digital revolution has made web analytics tools like Google Analytics increasingly crucial for any business that plans to thrive online. Google Analytics is undoubtedly a frontrunner in this realm, capturing the attention of millions with its free use model and comprehensive features. Yet, there’s an...
Source: medium.com
Which tools help you to Measure the Success of your Website
Google Analytics: The most commonly free-to-use analytics tool which helps with very detailed and accurate real time results. It includes real-time views, conversions, bounce rates, session timings, trends and so much more.
Source: qpe.co.in
Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
10 Best Google Analytics Alternatives (Free & Paid)
Google Analytics can only show you what your visitors do and the numerical (quantitative) data about customer journey, but it does not determine the reasons for their actions (qualitative information). In simple words, in Google Analytics, you will deal with the numbers, but not the reasons for these numbers.

Social recommendations and mentions

Based on our record, Google Analytics should be more popular than FullStory. It has been mentiond 36 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

FullStory mentions (5)

  • Any simple/conservative lists that just block ads, not trackers that might break mobile apps and web sites?
    Yeah I tried a few, also the defaults in NextDNS and AdGuard Home. They all cause issues, mostly related to what's considered tracking/analytics domains, e.g. segment.io, app-measurement.com, fullstory.com, crashlytics, etc. Source: over 1 year ago
  • Domain not blocked and why it's on the list
    Hello, I was using an Android which tried to connect the domain fullstory.com. It has been blocked since this domain is listed in my hosts file thanks to Peter Lowe’s Ad and tracking server list. Source: over 1 year ago
  • Monitoring your next.js app?
    Have not heard about Highlight but FullStory is really great tool. But, the pricing is too high to use it. You can also have a look at Browsee. Source: over 1 year ago
  • Monitoring your next.js app?
    I've heard good things about highlight.io and fullstory.com but haven't tried them yet; do folks have any opinions? And any other tools that can help us understand where/why bugs happen? Source: over 1 year ago
  • Rate my website!
    Get an idea of exactly what people are doing by signing up for fullstory.com, they give you like 10000 sessions free per month. Watch what users actually do. I find it pretty fascinating how dumb people are as you watch them blindly click around the screen. Source: over 2 years ago

Google Analytics mentions (36)

  • Navigating the Digital Landscape: The Role of Website Analytics in Measuring Performance
    Let’s discuss Google Analytics in particular and other tools in general, which are available online to measure the website performance. Source: 8 months ago
  • 10 BEST FREE SEO REPORTING TOOLS
    Google Analytics: A free tool from Google that provides in-depth website analytics and performance metrics, including traffic sources, user behavior, and conversions. Source: 8 months ago
  • Affiliate Marketing Automation: How to Save Time and Improve Your Results?
    Automating your affiliate marketing has a clear advantage: scalability. As your affiliate network grows, manual management becomes difficult. Automation makes it easier to handle a larger volume of affiliates, communicate with them, and monitor their performance. This means that your affiliate program can grow without sacrificing efficiency. You can also use automation tools to track and report affiliate... Source: 8 months ago
  • Which tool do you use the most for SEO?
    Google Analytics: It provides in-depth insights into website traffic, user behavior, conversions, and other important metrics. Source: 9 months ago
  • The dos and don'ts of website redesigns and migrations
    Implement a robust website analytics tool, such as Google Analytics, to track key metrics and gather insights about user behavior. Set up goals and conversion tracking to measure the impact of your website redesign or migration on your business objectives. Source: 10 months ago
View more

What are some alternatives?

When comparing FullStory and Google Analytics, you can also consider the following products

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Matomo - Matomo is an open-source web analytics platform

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Crazy Egg - Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.