Software Alternatives & Reviews

Fathom Analytics VS Google Tag Manager

Compare Fathom Analytics VS Google Tag Manager and see what are their differences

Fathom Analytics logo Fathom Analytics

Simple, trustworthy website analytics (finally)

Google Tag Manager logo Google Tag Manager

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.
  • Fathom Analytics Landing page
    Landing page //
    2022-12-16
  • Google Tag Manager Landing page
    Landing page //
    2021-07-29

Fathom Analytics videos

FATHOM ANALYTICS REVIEW 🌟 INSTALL 💸 $100 (OPEN SOURCE)

More videos:

  • Review - Fathom Analytics, One-Click DigitalOcean installation guide

Google Tag Manager videos

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • Review - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • Review - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

Category Popularity

0-100% (relative to Fathom Analytics and Google Tag Manager)
Analytics
64 64%
36% 36
Web Analytics
59 59%
41% 41
Privacy
100 100%
0% 0
Mobile Analytics
0 0%
100% 100

User comments

Share your experience with using Fathom Analytics and Google Tag Manager. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Fathom Analytics seems to be a lot more popular than Google Tag Manager. While we know about 58 links to Fathom Analytics, we've tracked only 3 mentions of Google Tag Manager. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Fathom Analytics mentions (58)

  • Tell HN: My Favorite Tools
    A few apps that are a joy to use: https://ia.net/writer for writing. https://usecontrast.com/ for checking contrast. https://sipapp.io/ for picking colors. https://nova.app/ for editing code. https://cleanshot.com/ for screenshots. https://getpixelsnap.com/ for measuring elements on screen. https://netnewswire.com/ for reading things via RSS. https://panic.com/transmit/ for file transfers. https://usefathom.com/... - Source: Hacker News / 4 months ago
  • 11 Ways to Optimize Your Website
    There are many good, lightweight, and open-source alternatives to Google Analytics, such as Plausible, Matomo, Fathom, Simple Analytics, and so on. Many of these options are open-source, and can be self-hosted. - Source: dev.to / 6 months ago
  • Ask HN: Is Google Analytics that useful?
    Have you looked at Fathom[0] or GoatCounter? [0] https://usefathom.com/ [1] https://www.goatcounter.com/. - Source: Hacker News / 8 months ago
  • Companies must stop using Google Analytics
    Yes, you should absolutely not be using Google Analytics. They don't need more data, your users don't want to see cookie banners and most of you really don't need 99% of the data that you can filter through... I can't recommend Fathom (https://usefathom.com) enough. They have a huge focus on privacy-first tracking. You don't need to show a cookie banner and you can still track events etc. If you want $10 credit... - Source: Hacker News / 10 months ago
  • I’ve roasted 850 landing pages in 2.5 years. Here are the 15 most common mistakes and how to fix them.
    Example: https://usefathom.com/ and june.so. Source: 10 months ago
View more

Google Tag Manager mentions (3)

  • 5 WEBSITES TIPS TO SUPERCHARGE YOUR BUSINESS GROWTH- Creative Wave Tech
    Design a change global positioning framework, for example, Google Tag Manager and Google Analytics objectives and occasions, to log transformations and client ways (you can gain proficiency with about how to do that in our post, The Top 12 Website KPIs for Small Business). Source: over 2 years ago
  • 4 Reasons Why Data Engineers Hate Google Tag Manager
    For years, Google Tag Manager (GTM) has made it easy for marketers and analysts to install and manage third-party analytics and marketing tools on their websites and apps. It provides a centralized platform allowing non-technical team members to add, edit, and disable tags without having to touch the source code. This means they don't have to bug you to add new tags or edit existing ones in the event of an update. - Source: dev.to / over 2 years ago
  • Graph database question?
    For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... Source: about 3 years ago

What are some alternatives?

When comparing Fathom Analytics and Google Tag Manager, you can also consider the following products

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Matomo - Matomo is an open-source web analytics platform

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Simple Analytics - The privacy-first Google Analytics alternative located in Europe.