Yespo VS Pardot

eSputnik is a marketing automation system trusted by more than 30 thousand loyal customers worldwide to send more than a billion emails every month. eSputnik helps marketing professionals to focus on their marketing tasks and to achieve their business goals without having to spend time on mundane operational chores. eSputnik brings value to the clients with a comprehensive set of features, balanced with ease of use and reasonable pricing options. The list of features includes multi-channel interactions, complex communication workflows, and dynamic product recommendations, as well as analytics reports on subscriber behavior, such as RFM analysis, cohort analysis, cluster analysis, performance reports for each particular segment, and much more. In addition to that, eSputnik offers more than a dozen AI-powered features to streamline marketing processes. All the features are designed to meet the real needs of the clients, to name a few: to create automated marketing messages without having to seek help from the IT department, to take advantage of multiple marketing channels targeting specific customers, to back up decisions with actionable automated reports. eSputnik discovers and invents something new every day in aim to bring businesses and their customers even closer together. At the same time, eSputnik remains an easy-to-use tool providing a fast and reliable way to deliver messages to your customers’ Inbox.

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.