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Eloqua VS Pardot

Compare Eloqua VS Pardot and see what are their differences

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Eloqua logo Eloqua

Eloqua is a marketing automation and revenue performance management platform. Develop marketing campaigns with simple segmenting and filtering features. Track revenue down the marketing funnel to drive insights.

Pardot logo Pardot

Salesforce B2B marketing automation
  • Eloqua Landing page
    Landing page //
    2022-10-09
  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

Eloqua videos

+ Add

Eloqua Product Overview

More videos:

  • Review - Oracle Eloqua - My Eloqua Overview
  • Review - 4Thought Marketing's Health Check For Eloqua Overview

Pardot videos

+ Add

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

Category Popularity

0-100% (relative to Eloqua and Pardot)

Eloqua

Pardot

Marketing Automation
14 14%
Marketing Automation
86% 86
Email Marketing
10 10%
Email Marketing
90% 90
Email Marketing Platforms
10 10%
Email Marketing Platforms
90% 90
CRM
100 100%
CRM
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Eloqua and Pardot

Eloqua Reviews

The 36 Best Marketing Automation Tools to Use in 2020
As one of the most expensive tools on this list, it’s unlikely that Eloqua is going to be the first choice for your SaaS. Eloqua is primarily used by Enterprise level companies with more than 1,000 employees.
Source: encharge.io

Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.
Source: martechseries.com

What are some alternatives?

When comparing Eloqua and Pardot, you can also consider the following products

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

SharpSpring - Simple Marketing Automation for Agencies and SMBs

Salesforce - CRM software solutions and enterprise cloud computing from salesforce.com, the leader in CRM and platform as a service.

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