Software Alternatives & Reviews

Eloqua VS Marketo

Compare Eloqua VS Marketo and see what are their differences

Eloqua logo Eloqua

Eloqua is a marketing automation and revenue performance management platform. Develop marketing campaigns with simple segmenting and filtering features. Track revenue down the marketing funnel to drive insights.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Eloqua Landing page
    Landing page //
    2022-10-09
  • Marketo Landing page
    Landing page //
    2023-07-17

Eloqua videos

Eloqua Product Overview

More videos:

  • Review - Oracle Eloqua - My Eloqua Overview
  • Review - 4Thought Marketing's Health Check For Eloqua Overview

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Eloqua and Marketo)
Marketing Automation
9 9%
91% 91
Email Marketing
8 8%
92% 92
Email Marketing Platforms
CRM
12 12%
88% 88

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Eloqua and Marketo

Eloqua Reviews

The 36 Best Marketing Automation Tools to Use in 2020
As one of the most expensive tools on this list, it’s unlikely that Eloqua is going to be the first choice for your SaaS. Eloqua is primarily used by Enterprise level companies with more than 1,000 employees.
Source: encharge.io

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

What are some alternatives?

When comparing Eloqua and Marketo, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Pardot - Salesforce B2B marketing automation

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Ortto - Journeys made simple. Your customer data, messaging and analytics working together.

Salesforce - CRM software solutions and enterprise cloud computing from salesforce.com, the leader in CRM and platform as a service.