What are some alternatives?
When comparing EaseUS Todo PCTrans and MagicISO, you can also consider the following products
Zinstall WinWin - Zinstall WinWin transfers all programs, settings, profiles, files from one computer to another.
UltraISO - CD image files are easily created with UltraISO.
CloneApp - Good apps are as little apps as possible | CloneApp | CloneApp UA | Cleanmgr+
WinCDEmu - WinCDEmu is an open-source CD/DVD/BD emulator.
PCmover - Laplink PCmover is a migration software for Windows.
DAEMON Tools - The most personal application for disc imaging yet.