Demografy VS ActivePrime

Demografy is a consumer-friendly data marketing platform that uses AI to predict customer demographics from names.

Advantages

• Industry-leading up-to 100% coverage of lists
• Accuracy estimate before purchase
• Works with only first names or masked last names enabling privacy and GDPR-compliance

Use cases

• Actionable analytics about your customers to get demographic insights
• Appending missing demographic data to your records for customer segmentation and targeted marketing campaigns
• Enhanced personalization knowing you customer better

Unlike traditional solutions, you don’t need to know and disclose your customer or prospect addresses, emails or other sensitive information. You can provide even masked last names keeping personal data in-house. This makes Demografy privacy by design and enables you to get 100% coverage of even incomplete lists since all you need to know is names.