Software Alternatives & Reviews

Datorama VS Looker

Compare Datorama VS Looker and see what are their differences

Datorama logo Datorama

Datorama is a SaaS-based, big data management platform for advertisers and ad agencies.

Looker logo Looker

Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.
  • Datorama Landing page
    Landing page //
    2023-07-30
  • Looker Landing page
    Landing page //
    2023-10-11

Looker is a business intelligence platform with an analytics-oriented application server that sits on top of relational data stores. The Looker platform includes an end-user interface for exploring data, a reusable development paradigm for creating data discovery experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.

Datorama

Categories
  • Data Dashboard
  • Business & Commerce
  • Business Intelligence
  • Office & Productivity
Website datorama.com
Pricing URL-

Looker

Categories
  • Data Dashboard
  • Business Intelligence
  • Data Visualization
  • Database Tools
Website looker.com
Pricing URL Official Looker Pricing

Datorama videos

Datorama Demo

More videos:

  • Review - Datorama Marketplace
  • Review - Ran Sarig, Datorama - NOAH18 Tel Aviv

Looker videos

Looker Review

More videos:

  • Tutorial - How To Use Looker as a Business User
  • Review - Looker Review - Off The Shelf Reviews

Category Popularity

0-100% (relative to Datorama and Looker)
Marketing Platform
100 100%
0% 0
Data Dashboard
2 2%
98% 98
Marketing Analytics
100 100%
0% 0
Business Intelligence
3 3%
97% 97

User comments

Share your experience with using Datorama and Looker. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Datorama and Looker

Datorama Reviews

Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Funnel.io — Data integration platform with 500+ data sources
Datorama is an analytics and data visualisation platform which allows marketers to extract, transform and visualise all their marketing data. They offer many data source integrations (unfortunately the list is not public). Datorama has been acquired by Salesforce in 2018.
Source: www.windsor.ai
The Top 14 Marketing Analytics Tools For Every Business
The biggest challenge that I can tell with the Datorama platform is that the tool is complex and very technical. Teams will often need to utilize an implementation engineer familiar the coding used by company just to get the software properly set up or to make any needed changes. Once the software is set up correctly, the platform is fairly powerful. The tool may be too...
Source: improvado.io
Domo vs Datorama vs Improvado vs Funnel.io vs Supermetrics
They do focus specifically on the marketing dilemma, and they claim to have every integration possible (even ones that don't offer API connections, which is questionable?). The biggest challenge I see with Datorama is that the software is very technical and complex. Often teams need to hire an implementation engineer that knows the Datorama coding language, just to get it...
Source: improvado.io

Looker Reviews

Embedded analytics in B2B SaaS: A comparison
Similar to Holistics also Metabase is a BI tool at its core. It however feels nothing like Looker and has a unique feel to it. It felt quite intuitive how its set-up but there’s still quite a steep learning curve, even for a well-seasoned data professional. Also Metabase offers an iFrame implementation for embedding. An added advantage of Metabase is that they are...
Source: medium.com
Best 8 Redash Alternatives in 2023 [In Depth Guide]
Like Looker, Ploty doesn’t list its pricing on the official website. You’ll have to complete their web form and speak with a team member to receive a custom price quote. When completing the form, you’ll have to mention whether you’re a professional or a student.
Source: www.datapad.io
8 Alternatives to Apache Superset That’ll Empower Start-ups and Small Businesses with BI
Tableau, Trevor.io and Metabase can work as Looker alternatives. We also wrote an article on customer-Hosted Looker alternatives.
Source: trevor.io
Top 10 Data Analysis Tools in 2022
Looker Looker provides embedded analytics for users; speeding up the creation of data-driven applications. Looker Enterprise can cost up to $5,000 per month. Looker is a cloud-based data analysis platform that can provide medium to large-sized companies with all they need for data analysis. However, Looker is limited to working with SQL databases.
Best Google Data Studio Alternatives (Self-Service BI)
Looker is a modern analytics and BI platform that enables users to integrate, explore, and visualize data. Looker is primarily deployed in the cloud. Core to its approach is its data modeling language, LookML, in which data analysts write code to define business metrics and manipulate data. The platform supports a wide range of data sources and visualizations and can be...

Social recommendations and mentions

Based on our record, Looker seems to be a lot more popular than Datorama. While we know about 14 links to Looker, we've tracked only 1 mention of Datorama. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Datorama mentions (1)

  • BABA is the most bought stock amongst the biggest investors in America in the the last quarter.
    Wow, surprised they haven't been hit with a lawsuit from salesorce https://datorama.com/. Source: over 2 years ago

Looker mentions (14)

  • edit home page to add folder section
    Then in the "foldername" you can have 5 folders, each one for each of the groups. This means that when group1 enters looker.com, his default page will be the "foldername", which contains group1folder (he cannot see the rest of the folders if you have set the permissions correctly for each folder). Source: about 1 year ago
  • Stars, tables, and activities: How do we model the real world?
    Even if you want to make Wide Tables, combining fact and dimensions is often the easiest way to create them, so why not make them available? Looker, for example, is well suited to dimensional models because it takes care of the joins that can make Kimball warehouses hard to navigate for business users. - Source: dev.to / over 1 year ago
  • dbt for Data Quality Testing & Alerting at FINN
    We take daily snapshots of test results, aggregate them, and send Looker dashboards to the appropriate teams. - Source: dev.to / about 2 years ago
  • I'm a dev ID 10 T please help me
    Dashboard: I like to use Datastudio because it's easy (just like using google sheets), but you can also try out Looker. Source: about 2 years ago
  • The Data Stack Journey: Lessons from Architecting Stacks at Heroku and Mattermost
    For Growth and larger, I would recommend Looker. The only reason I wouldn't recommend it for the smaller company stages is that the cost is much higher than alternatives such as Metabase. With Looker, you define your data model in LookML, which Looker then uses to provide a drag-and-drop interface for end-users that enables them to build their own visualizations without needing to write SQL. This lets your... - Source: dev.to / over 2 years ago
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What are some alternatives?

When comparing Datorama and Looker, you can also consider the following products

Morphio - Morphio is an advanced-level marketing and analytics software solution that allows you to understand your business data and find the negative aspects of your business number before they start creating any problems.

Tableau - Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.

Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.

Sisense - The BI & Dashboard Software to handle multiple, large data sets.

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Domo - Domo: business intelligence, data visualization, dashboards and reporting all together. Simplify your big data and improve your business with Domo's agile and mobile-ready platform.