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DataXu VS SmartyAds

Compare DataXu VS SmartyAds and see what are their differences

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DataXu logo DataXu

Marketing analytics for brands and agencies.

SmartyAds logo SmartyAds

is SmartyAds a digital advertising platform consisting of integrated DSP, SSP, and RTB ad exchange.
  • DataXu Landing page
    Landing page //
    2023-06-15
  • SmartyAds Landing page
    Landing page //
    2022-09-04

SmartyAds is a progressive software developer, specializing in omnichannel programmatic digital advertising solutions. SmartyAds has been creating full-stack digital platforms for media buyers and media sellers since 2011. Today SmartyAds features connections to the largest global programmatic networks, offices located all across the world, and innovative, end-to-end digital solutions that help brands easily achieve their business goals through:

-Reduction of media-costs and operational expenditures -Elevating media trading efficiency -Increasing brand safety and transparency -Effective business performance measurement and prediction

DataXu

Categories
  • Ad Networks
  • Small Business
  • Advertising
  • Surveys
Website advertising.roku.com
Release Date-
Edit details

SmartyAds

Categories
  • Demand Side Platform (DSP)
  • Ad Exchange
  • Supply Side Platform (SSP)
  • Marketing
  • Ad Networks
  • Whitelabel
  • Ad Servers
Website smartyads.com
Release Date2011-05-10
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DataXu videos

+ Add

dataxu | Get a look at our TouchPoint™ DSP - 2 minute walkthrough video

More videos:

  • Review - About dataxu | What does dataxu do?
  • Review - DataXu Programmatic Marketing

SmartyAds videos

+ Add

SmartyAds Self-Serve DSP / How to use the SmartyAds DSP

More videos:

  • Review - Introduction to the SmartyAds Push Traffic Network (Tutorial)
  • Review - Best Offers to Promote on SmartyAds to Make Money Fast

Category Popularity

0-100% (relative to DataXu and SmartyAds)

DataXu

SmartyAds

Ad Networks
75 75%
Ad Networks
25% 25
Demand Side Platform (DSP)
0 0%
Demand Side Platform (DSP)
100% 100
Small Business
100 100%
Small Business
0% 0
Ad Exchange
0 0%
Ad Exchange
100% 100

User comments

Share your experience with using DataXu and SmartyAds. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, DataXu seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

DataXu mentions (1)

  • Manufacturers urged to remove pre-installed apps on new phones
    You don't have to believe me, they advertise it right on their website: https://advertising.roku.com. Source: almost 3 years ago

SmartyAds mentions (0)

We have not tracked any mentions of SmartyAds yet. Tracking of SmartyAds recommendations started around Mar 2021.

What are some alternatives?

When comparing DataXu and SmartyAds, you can also consider the following products

Google Marketing Platform - Google's unified and improved marketing and analytics tools.

UBIDEX - Toolkit for cookieless retargeting, custom audience collection and programmatic media buying.

Marin Software - Optimize your Search, Social & Display ads across channels and devices. Marin Software, the leading cross-channel performance advertising platform.

BrightRoll - Learn how the BrightRoll DSP (demand side platform) helps you reach your target audience across devices and publishers. Also, explore the benefits of programmatic buying from our marketplace.

AdRoll - AdRoll is a leader in retargeting display advertising. Draw the right people with the right strategies.

Beeswax - Beeswax is a real-time bidding platform for online advertisers.

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