Software Alternatives & Reviews

Customer.io VS Iterable

Compare Customer.io VS Iterable and see what are their differences

Customer.io logo Customer.io

We make it easy to send emails triggered by user behavior. Build, measure and improve your emails to activate and retain users

Iterable logo Iterable

Highly-personalized, mobile-optimized email marketing
  • Customer.io Landing page
    Landing page //
    2023-10-08
  • Iterable Landing page
    Landing page //
    2023-10-09

Customer.io videos

Intercom vs Customer.io vs Zendesk Connect? What's the Best Tool?

More videos:

  • Review - Get to know Customer.io
  • Review - Colin Nederkoorn, CEO of Customer.io, on why knowing your customers is the key to growth

Iterable videos

The Iterable Growth Marketing Platform

More videos:

  • Review - Introducing Iterable Insights

Category Popularity

0-100% (relative to Customer.io and Iterable)
Email Marketing
54 54%
46% 46
Email Marketing Platforms
Marketing Automation
0 0%
100% 100
CRM
100 100%
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Customer.io and Iterable

Customer.io Reviews

15 best user onboarding software you need to try in 2023
With a focus on messaging, Customer.io lets you create sales workflows around various pushes and nudges, across a range of channels. Email, SMS messages, and push notifications can all be built into an engagement campaign designed to pique curiosity.
15 Mailchimp Alternatives for SaaS Companies
What's more, Customer.io offers advanced automated or API-triggered workflows and various advanced functionalities like time delay or time windows to ensure that you reach customers at the best time for them to take action.
Source: userlist.com
"Pay 880$ per month" - Intercom
Did you find any good option in place of customer.io ? As customer.io seems very expensive once your contact numbers increase.
The 36 Best Marketing Automation Tools to Use in 2020
Some tools like Customer.io, Autopilot, and Encharge merge the gap between marketing and transactional emails and provide a cohesive platform to automate the whole customer journey from a lead to an active user. However, there are platforms like Sendgrid and Mailgun that focus specifically on transactional emails. These infrastructure platforms are usually used by developers...
Source: encharge.io

Iterable Reviews

The Best Email Marketing, Sales Prospecting, and Email Automation Software
Iterable has been designed to engage users through a well-structured communication and multiple channels. Iterable has gotten a lot of press. Some larger clients include Spotify, Zillow, DoorDash and Box.

Social recommendations and mentions

Based on our record, Customer.io should be more popular than Iterable. It has been mentiond 27 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Customer.io mentions (27)

  • Self-hostable SMS automation
    I just added SMS as a messaging channel to Dittofeed (MIT licensed customer.io alternative). Source: 7 months ago
  • Is this a good use case for Autogpt ?
    Sounds like you need good old automation. Zapier, customer.io, pipedream are some. Source: 11 months ago
  • MarTech Edge Interview with Jason Lyman, Chief Marketing Officer, Customer.io
    Since joining Customer.io, I have focused on getting to know our ideal customer profile, assessing the competitive landscape, and understanding current market trends. These insights have allowed me to revamp marketing's objectives and set clear goals for the year. I'm looking forward to leveraging what I've learned in past roles to mature the marketing function at Customer.io, better support our customers, and... Source: 11 months ago
  • Newsletter or phishing?
    Looks like Notion uses customer.io for emails, so probably just a basic marketing/newsletter emails from Notion. Source: 12 months ago
  • 💰 My Frugal Indie Dev Startup Stack
    The final note I'll make is that I've hand-rolled a few additional features that people are normally paying for. For example, I don't use Mailchimp or any tool like that — I send my marketing mail straight via Sendgrid. I dont use customer.io for my email sequences — even though it's very good — because I was able to just build my own email sequencing system. Time will tell whether I end up needing to replace my... - Source: dev.to / over 1 year ago
View more

Iterable mentions (5)

  • Curious new entry under DoorDash Dasher Application notification categories
    That's fascinating .. I'm not sure if it means this or if it is some way of looping notifications 🤔 https://iterable.com/. Source: about 1 year ago
  • Phishing attack underway using namecheap.com infrastructure
    Also received it. The target domain is https://links.namecheap.com which goes to https://iterable.com/ DKIM-signed Seems to be either DHL or Metamask. What concerns me a lot being a customer is that they have been compromised for a couple of days already without taking proper actions: https://twitter.com/polmesegue/status/1623628920636559361. - Source: Hacker News / about 1 year ago
  • [TASK] Copy/come up with the CSS code to make my website background look like this example website's (in comments) background ($5)
    I'd like to have the background of my website match the background of this website: https://iterable.com/. Source: about 2 years ago
  • 5 Million Users a Day From Snowflake to Iterable
    One of our customers has a business use-case for sending 5 million users from Snowflake to Iterable once a day for customer engagement campaigns. If you think this is an obvious case for reverse-ETL, you're correct. Using RudderStack's reverse-ETL tool, this customer can extract the 5 million users from the Snowflake table, and then activate them into Iterable so they can get triggered to receive emails. Simple as... - Source: dev.to / over 2 years ago
  • Step-by-Step Guide: How to set up a Warehouse-first CDP on Snowflake Using RudderStack
    Using RudderStack means that every data point you send to Snowflake can simultaneously be sent to other downstream tools for additional activation. You can run customer engagement programs through tools like Braze, perform product analytics through tools like Mixpanel and Iterable, or leverage attribution tools like Apps Flyer. - Source: dev.to / over 2 years ago

What are some alternatives?

When comparing Customer.io and Iterable, you can also consider the following products

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Synthesio - Synthesio is a social intelligence tool or a marketing software that is specially made for the purpose of social media monitoring and social analytics.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

TitanMLM - TitanMLM is a modern multi-level marketing management software that allows businesses to manage their operations from a single platform.

Intercom - Intercom is a customer relationship management and messaging tool for web businesses. Build relationships with users to create loyal customers.

Swift Social - All-in-One Social Media Growth and Management Tool