Software Alternatives & Reviews

ClickGUARD VS iovation

Compare ClickGUARD VS iovation and see what are their differences

ClickGUARD logo ClickGUARD

At ClickGUARD, we help Google Ads professionals protect and optimize their campaigns. Our mission is to completely eliminate wasteful ad traffic, beyond click fraud.

iovation logo iovation

iovation offers device-based solutions for fraud prevention and authentication.
  • ClickGUARD Landing page
    Landing page //
    2023-05-22

ClickGUARD is the most advanced click fraud protection software designed to stop money-wasting clicks, boost campaign conversions and maximize PPC profits. More than 95% of Google Ads / AdWords clicks never convert, so you deserve better. Don't let Ad / click fraud eat up your PPC campaign budget. With more than 50+ highly integrated and customizable features ClickGUARD builds a firewall around your ads to detect, stops and prevent all illegitimate, invalid money-wasting click fraud.

  • iovation Landing page
    Landing page //
    2021-12-22

ClickGUARD

Categories
  • Fraud Detection And Prevention
  • Fraud Prevention
  • PPC
  • Digital Marketing
  • Ads Performance
Website clickguard.com
Pricing URL Official ClickGUARD Pricing
Details $paid Free Trial $59.0 / Monthly (ActiveGUARD — designed for small businesses)
Platforms
Wordpress Slack Web
Release Date2016-10-01

iovation

Categories
  • Fraud Prevention
  • Fraud Detection And Prevention
  • eCommerce
  • Fraud Tools
Website transunion.com
Pricing URL-
Details $-
Platforms
-
Release Date-

ClickGUARD features and specs

  • Proxy VPN detection: Identify, flag, and create block rules based on proxy VPN network detection.
  • GEO location protection: Detect and block clicks from networks outside your targeted continent or specific countries.
  • Time-on-site conditions: Post-click analysis based on the amount of time visitors spend on site after clicking on ads.
  • Click frequency protection: Identify, flag, block and label fraud based on unique click and account entity clicks.
  • Target frequency protection: Campaign, Adgroup, keyword, domain, and landing page based target rules.
  • Conversion based protection: Create rules based on converting or non-converting clicks. Easily eliminate repeated visits that never convert.
  • Invalid click protection: Advanced invalid clicks protection that exceeds default one Google Ads is offering.
  • Click intensity protection: Create rules based on the intensity of clicks on campaigns, adgroups or keywords.
  • Campaign level protection: Create and apply rules to specific campaigns within your account.
  • Keyword level protection: Create and apply rules to specific Keyword clicks within your account.
  • Threat level classification: Set rules to identify, flag and block disruptive click patterns.
  • Bot detection: Detect, identify, and block crawler bot traffic based on signature.
  • AdGroup level protection: Create and apply rules to specific AdGroups within your account.
  • Device level protection: Create and apply rules to specific device type clicks within your account.
  • IP range level protection: Create and apply rules to specific IP addresses and IP ranges within your account.
  • Forensic reports: Google Ads click reporting from more than 40 data-points and associated relational details.
  • Keyword click reports: Keyword object analysis reports with relational flags based on unique account rules.
  • Device tracking reports: Individual device ID tracking and post-click behavior analysis reports.
  • Scheduled summary reports: This is an easy way to get the latest stats from your ClickGUARD account.
  • IP address and IP range reports: IP source reporting data with location, threat & quality stats, including IP ranges with associated IP/ISP history.
  • Placement source reports: Google Ads display network analysis with ad placement quality assessment.
  • On-demand CSV export: At any point you are able to grab an on-demand export of data in the CSV format.
  • Click quality reports: Detailed insight into flagged clicks for manual reviews (and refunds) from Google.
  • Set search campaign click cap: Limit the number of Search clicks every user can perform before being blocked.
  • Organic traffic monitoring: See how are organic visitors behaving on your website.
  • Ad placements whitelist: Whitelist placement domains that should never be blocked by ClickGUARD rules.
  • Custom duration exclusions: Set a default or a custom duration for all blocking and excluding actions.
  • Set display campaign click cap: Limit the number of Display clicks every user can perform before being blocked.
  • Pausing campaigns: In extreme conditions of intensive fraud activity system can automatically pause campaigns.
  • IP address whitelist: Assign a list of IP addresses that should never be blocked by ClickGUARD's rules.
  • Manage audiences of converters: Prevent converters from clicking on your ads for a custom time duration or for a specific set of campaigns.
  • Website platform integrations: Easy installation and integration with most dozens of Web / CMS platform.
  • Email and Slack notifications: Receive the most important notifications directly to your email or Slack in real-time.
  • WordPress plugin: Native WordPress integration for fast and easy direct tracking code deployment.
  • Custom flagging: Flags clicks that trigger custom rules as a result of blocking actions.
  • Aliases tags: Assign aliases to common IPs, placements, devices, and other entities.

iovation features and specs

No features have been listed yet.

ClickGUARD videos

Click Fraud Protection for Google Ads by ClickGUARD

More videos:

  • Review - The SINGLE Most Valuable Tool for Anyone Looking to Stop Click Fraud
  • Review - ClickGUARD review: We found that we were actually saving money

iovation videos

iovation Employee Reviews - Q3 2018

More videos:

  • Review - Orbitz Uses iovation Device Reputation as its Foundation for Fraud Prevention
  • Review - iovation: Battling Credit Write-Offs by Identifying Synthetic Identity (Gartner Report Part 1)

Category Popularity

0-100% (relative to ClickGUARD and iovation)
Fraud Detection And Prevention
eCommerce
0 0%
100% 100
Fraud Prevention
54 54%
46% 46
PPC
100 100%
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare ClickGUARD and iovation

ClickGUARD Reviews

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iovation Reviews

Fraud prevention platform Seon raises a $12M Series A round led by Creandum
SEON are seen as competing with Emailage, Iovation, Threatmetrix. However, SEON’s thesis is that social media is a great proxy of a legitimate user vs bot/fake fraudster, so it looks heavily at social accounts to weed out fraudsters.
Source: techcrunch.com

What are some alternatives?

When comparing ClickGUARD and iovation, you can also consider the following products

ClickCease - ClickCease is a click fraud detection and protection solution.

Riskified - eCommerce fraud prevention solution and chargeback protection guarantee for online merchants. Find out how we can help your company boost revenue from online sales using our machine-learning powered eCommerce fraud protection software.

Clixtell - Clixtell is a world leader in providing cutting edge solutions for call tracking & analytics, detecting & preventing Google Ads & Bing Ads click fraud activity and website video recording.

Signifyd - Signifyd is a SaaS-based, enterprise-grade fraud technology solution for e-commerce stores.

TrafficGuard - Triple layered ad fraud protection for brands, agencies and ad networks.

Kount - eCommerce fraud detection & prevention