Software Alternatives & Reviews

Buttondown VS Ortto

Compare Buttondown VS Ortto and see what are their differences

Buttondown logo Buttondown

Buttondown is the best way to start and run your newsletter

Ortto logo Ortto

Journeys made simple. Your customer data, messaging and analytics working together.
  • Buttondown Landing page
    Landing page //
    2023-07-31
  • Ortto Landing page
    Landing page //
    2022-12-08

Ortto is an Australian-founded global marketing platform. Since our launch, we have empowered over 10,000 businesses with our software. Ortto has recently launched its new platform, allowing online businesses to unify their customer data with their CDP (Customer Data Platform), segment key audiences across the customer lifecycle, activate these audiences with personalized, multichannel customer journeys, and analyze their business for growth with a powerful suite of BI tools. This all-in-one solution is revolutionizing how online businesses grow and scale, creating remarkable customer experiences.

Buttondown

Categories
  • Email Newsletters
  • Personal Newsletter
  • NaaS
  • Email Marketing
Website buttondown.email
Pricing URL Official Buttondown Pricing
Details $-
Platforms
-
Release Date-

Ortto

Categories
  • Marketing Platform
  • Marketing Automation
  • Customer Data Platform
  • Marketing Analytics
  • Customer Journey
  • Email Marketing
  • Email Marketing Platforms
  • SMS Marketing
  • Shopify
Website ortto.com
Pricing URL Official Ortto Pricing
Details $freemium $29.0 / Monthly (2,000 contacts, 8,000 email/month included.)
Platforms
Salesforce Zapier Cloud Magento Shopify WooCommerce BigCommerce Segment Google Facebook Typeform Stripe Slack Twitter Hubspot Chargebee
Release Date2021-11-01

Buttondown videos

Yakima ButtonDown Aero Snowboard-Ski Rack Review Video & Demonstration

Ortto videos

Ortto walk through video

Category Popularity

0-100% (relative to Buttondown and Ortto)
Email Newsletters
100 100%
0% 0
Marketing Automation
0 0%
100% 100
Email Marketing
18 18%
82% 82
Newsletter Marketing
100 100%
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Buttondown and Ortto

Buttondown Reviews

Oh God, It's Raining Newsletters - by Craig Mod
Buttondown is a (somewhat) recently launched NAAS built by a very engaged developer, beautifully designed, that looks like it might be the new TinyLetter. Subscription integrations forthcoming (eating into Substack territory?). This is probably where I’d start if I were starting a public newsletter today.
Source: craigmod.com

Ortto Reviews

Best 12 Klaviyo Alternatives for Shopify
Ortto, formerly known as Autopilot, allows you to view your marketing campaign through the eyes of your customers. That way, you have an idea of what needs to be adjusted. Create engaging campaigns with the drag and drop tool.
Source: adoric.com
15 Mailchimp Alternatives for SaaS Companies
Because of its focus, some of Ortto's features are more suitable for ecommerce businesses. However, the platform will help you welcome new users, send them one-off broadcasts, and schedule entire email campaigns.
Source: userlist.com
11 Best Omnisend Alternatives and Competitors for 2022
Ortto is an automated marketing platform that helps brands grow faster with customer data. It brings together businesses and customers by seamlessly uniting every interaction.
10 Best Email Marketing Software & Email Automation Tools of 2020
Starting at $49/month for 2,000 contacts, Autopilot is far from the cheapest option, particularly considering that Autopilot does not offer an in-built CRM. However, Autopilot is extremely intuitive and great for teams that need to collaborate on powerful email automation sequences. If we had to move from ActiveCampaign, this is likely where we’d go.
The 36 Best Marketing Automation Tools to Use in 2020
Autopilot takes an entirely different approach to marketing automation compared to the rest of the tools on this post. Instead of trying to build a complete all-in-one tool, Autopilot helps you work with the best-in-class tools. Autopilot offers native integrations with a good number of tools and an easy to use visual flow builder.
Source: encharge.io

Social recommendations and mentions

Based on our record, Buttondown should be more popular than Ortto. It has been mentiond 24 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Buttondown mentions (24)

  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Buttondown — Newsletter service. Up to 100 subscribers free. - Source: dev.to / about 2 months ago
  • Ask HN: How many of you are self employed?
    Self-employed, running https://buttondown.email as a solo founder. (My day generally looks like — 30% engineering, 40% onboarding + support, 10% marketing, 20% operations.) It was a profitable nights-and-weekends project from 2017—2022; took it full-time in 2022. I think the thing that I would say about self-employment is that people understate the day-to-day flexibility and overstate the month-to-month... - Source: Hacker News / about 2 months ago
  • Ask HN: Advice for turning my side project into a real business
    I did this. I grew my project, Buttondown [https://buttondown.email] from high three figures to low five figures while doing it as a nights-and-weekends thing at Stripe and then quit to work on it full time. It was a great decision and I'm happy I did it! (I also did it, frankly, with significant runway in the bank if I needed it, and no dependents besides my wife so the tail risk of "this goes to zero and/or I... - Source: Hacker News / about 2 months ago
  • Exposed RSS
    You can do something similar with Buttondown: https://buttondown.email//rss (for example, https://buttondown.email/j2kun/rss). - Source: Hacker News / 3 months ago
  • Ask HN: What perfect software did you discover of recent?
    This allowed me to add a subscription page on my statically hosted blog. And the minimalistic nature of the service made it perfect. [1]: https://play.google.com/store/apps/details?id=com.ajinkyamankar.surebetarbitragecalculator [2]: https://obsidian.md [3]: https://play.google.com/store/apps/details?id=com.faultexception.reader [4]: https://www.literatureandlatte.com/scrivener/overview [5]:... - Source: Hacker News / 4 months ago
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Ortto mentions (8)

  • Taking email marketing to next level?
    I can teach you and set up ortto.com for free. Source: about 1 year ago
  • Sending automated order feed to fulfillment team..
    I can help you to setup this with ortto.com. Source: about 1 year ago
  • What marketing automation tools are you using in 2023?
    Https://ortto.com/ It can do so so much it's incredible. Source: about 1 year ago
  • Is it possible to make an interactive quiz or survey in Klaviyo?
    Your best option is ortto.com not only has all the quiz features but also has a CDP built in that makes the rating of that survey and segmentation of audiences. Source: about 1 year ago
  • I have a situation where i want to integrate woocommerce with Aweber. To tag/ untag or move subscribers from a list to another list. Based on subscription time/expiration. Is this doable?
    Yes https://ortto.com/ can do that, I help you to setup it for free. Send me a private msg. Source: about 1 year ago
View more

What are some alternatives?

When comparing Buttondown and Ortto, you can also consider the following products

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

TinyLetter - Start writing your own newsletter instantly.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Substack - Substack makes it simple for a writer to start an email newsletter that makes money from subscriptions.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.