Software Alternatives & Reviews

BrightInfo VS Optimizely

Compare BrightInfo VS Optimizely and see what are their differences

BrightInfo doubles conversion rates using a personalization algorithm that automatically analyzes...

A/B testing you'll actually use.
BrightInfo Landing Page
BrightInfo Landing Page
Optimizely Landing Page
Optimizely Landing Page

BrightInfo details

Email Marketing Marketing Automation Marketing Platform
Pricing URL-

Optimizely details

A/B Testing Website Testing Conversion Optimization
Pricing URL Official Optimizely Pricing  

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Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • - A/B Testing with Optimizely

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These are some of the external sources and on-site user reviews we've used to compare BrightInfo and Optimizely

BrightInfo Reviews

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Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

What are some alternatives?

When comparing BrightInfo and Optimizely, you can also consider the following products

Dynamic Yield - Personalization & customer experience management

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Qubit - Qubit is a web personalization platform founded by former Google workers, using innovative technology to collect, store, process, and output data to optimize consumers' experiences on the web. Read more about Qubit.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Sailthru - Sailthru Smart DataTM technology enables businesses to optimize, automate, and deliver personalized experiences to each individual at scale.

Evergage - Evergage's real time web personalization software can help you boost engagement, increase revenue and drive more conversions. Web personalization software that's easy to use.

User reviews

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