Software Alternatives & Reviews

Brand24 VS Critical Mention

Compare Brand24 VS Critical Mention and see what are their differences

Brand24 logo Brand24

Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights. This tool is designed to keep track of online conversations about your brand, products, and competitors.

Critical Mention logo Critical Mention

Track. Measure. Share. Grow.
  • Brand24 Landing page
    Landing page //
    2023-03-09
  • Brand24 Mentions Tab
    Mentions Tab //
    2024-03-14
  • Brand24 Social Media Reach
    Social Media Reach //
    2024-03-14
  • Brand24 Influencers Tab
    Influencers Tab //
    2024-03-14

It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites.

Some of the key features of Brand24 are:

  • Real-time online media monitoring,
  • AI sentiment analysis to understand the tone of the conversation,
  • Estimated social and non-social reach to determine the potential audience size,
  • Share of voice to see how much of the conversation is about your brand compared to competitors,
  • AI topic analysis to identify the most discussed topics,
  • Emotion and emoji analysis to understand the emotional response of the audience,
  • AI insights, trends, and recommendations to help you make data-driven decisions,
  • Competitor monitoring and comparison to track your competitors' performance,
  • Geo analysis to see where the conversation is happening,
  • Reputation and presence scores to measure your brand's online reputation,
  • Trending hashtags and links to identify the most popular trends,
  • Influencer discovery to find key influencers in your industry,
  • Advanced filters to sort the data and get more specific insights,
  • Comprehensive reports to help you visualize and understand the data.

With Brand24, you can increase brand awareness, improve customer support, measure your marketing efforts, conduct a competitor analysis, do social selling, prevent PR crises, and many more.

  • Critical Mention Landing page
    Landing page //
    2023-05-27

Search TV, radio, online news and social media in real-time with the industry's fastest media monitoring service. Search results are easily analyzed, turned into actionable data and shared using Critical Mention's comprehensive and reliable platform.

24/7/365 customer support included with every subscription.

Brand24

$ Details
paid Free Trial $79.0 / Monthly (3 keywords, 2K mentions/mo, 1 users ,Update every 12h and more.)
Platforms
Browser Slack Windows iOS Android
Release Date
2011 January

Brand24 features and specs

  • Real-time online media monitoring: Yes
  • AI sentiment analysis: Yes
  • Estimated social and non-social reach: Yes
  • Share of voice: Yes
  • AI topic analysis: Yes
  • Emotion and emoji analysis: Yes
  • AI insights, trends, and recommendations: Yes
  • Competitor monitoring and comparison: Yes
  • Geo analysis: Yes
  • Reputation and presence scores : Yes
  • Trending hashtags: Yes
  • Influencer discovery: Yes
  • Advanced filters: Yes
  • Comprehensive reports: Yes

Critical Mention features and specs

  • Easy to Set-up and use: Yes
  • Clean UI: Simple and intuitive user interface for rapid and accurate search
  • Analytics and Reporting: Analytics and dashboard provide insight of your team activities
  • Easy to Set-up and use: Api integration
  • Integrations: Slack

Brand24 videos

See what people are saying about your company on the web! | Brand24

More videos:

  • Demo - How can Brand24 protect your business reputation?

Critical Mention videos

Critical Mention - Demo

More videos:

  • Review - Welcome to the New Critical Mention
  • Review - Critical Mention - An Overview

Category Popularity

0-100% (relative to Brand24 and Critical Mention)
Reputation Management
57 57%
43% 43
Media Monitoring
0 0%
100% 100
Social Media Marketing
100 100%
0% 0
Social Media Monitoring
81 81%
19% 19

Questions and Answers

As answered by people managing Brand24 and Critical Mention.

What makes your product unique?

Brand24's answer

Brand24 goes beyond merely gathering mentions; it analyzes mentions and presents actionable insights.

Why should a person choose your product over its competitors?

Brand24's answer

Brand24 offers a strong combination of comprehensive monitoring, timely alerts, detailed analysis, and ease of use, making it a compelling choice for businesses looking to closely monitor and engage with their online presence.

How would you describe your primary audience?

Brand24's answer

Business of all sizes, Marketing Agencies, Public Relations (PR) Professionals, Social Media Managers, Customer Service Teams, Product Managers and Developers, Influencers and Content Creators.

What's the story behind your product?

Brand24's answer

Brand24's story begins in 2011 in Poland, founded by Michał Sadowski and a team of co-founders. The idea was born out of the need for businesses to understand what was being said about them online. Before the widespread availability of sophisticated media monitoring tools, companies found it challenging to track mentions across the vast expanse of the internet, including social media, blogs, forums, and news sites. This gap in the market led to the creation of Brand24, a tool designed to make digital listening accessible to companies of all sizes.

Who are some of the biggest customers of your product?

Brand24's answer

4000+ brands of all sizes, including: Ikea, Intel, Vichy, Samsung, Carlsberg, Intel.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Brand24 and Critical Mention

Brand24 Reviews

Awario alternatives: Brand24
Brand24 monitors more sources, serves more purposes, it offers more analysis and reporting features. It has great reviews and definitely a long-standing reputation. Brand24’s design is user-friendly and all of that for just a couple of dollars higher price. That’s why, if you are looking for Awario alternatives, you can check Brand24 out without hesitation.
Source: brand24.com
Best Customer Analytics Tools and Software in 2021
Next is Brand24, an online reputation management tool that lets you monitor your business online in real-time. Track your brand across social media, blogs, news, podcasts, forums, videos, and more, and keep an eye out on everything that’s happening around your brand. Brand24 helps users understand their customers better by giving them insights into what they are talking about.
Source: blog.bit.ai
10 Affordable News Monitoring Tools to Keep You in the Know
Good food, road cycling and outdoor adventures are just some of the things that excite me in life. There's also Brand24, digital marketing and advertising -- some day I'd love to try the last one. Loving English language and literature since a kid.
Source: brand24.com
22 PR Tools for Monitoring & Managing Media Relations in 2020
Brand24 lets you track social mentions and sentiment online to better understand how a brand is being talked about and perceived online. You can share alerts with other team members for one-on-one follow-ups, and the tool allows you to monitor the sentiment and mentions of competitors for a more realistic view of how the brand matches up.
The best free and paid online monitoring tools for PR right now
Brand24 is really easy to use and pretty thorough. They have a free 14 day trial so you can easily try before you buy. They have great customer services reps who get in touch and suggest amendments to your search terms and are efficient and speedy with any questions you may have. You can view the results in a variety of dashboards, or export to an excel to build up a clean...

Critical Mention Reviews

10 Affordable News Monitoring Tools to Keep You in the Know
Critical Mention is another news monitoring tool which covers TV, radio, social media, and the Internet. The tools supports broadcast monitoring, online news monitoring, and social media monitoring, too.
Source: brand24.com
22 PR Tools for Monitoring & Managing Media Relations in 2020
Critical Mention is a media tracking tool where you can search TV, radio, online news, and social media to monitor mentions of your brand and trending topics relevant to your client. With this service, you can clip and share broadcast coverage and analyze the outlet's audience and reach. Subscriptions to the site come with 24/7 support and account management.
The best free and paid online monitoring tools for PR right now
“PR professionals at organizations both large and small rely on Critical Mention’s lightning fast platform year after year to quickly and easily alert them to coverage in real-time from 2,200 global TV and radio signals, millions of online news sources from 270 countries in 91 languages as well as social media. Reporting and sharing is done in minutes, and dedicated 24/7/365...

What are some alternatives?

When comparing Brand24 and Critical Mention, you can also consider the following products

mention - Media monitoring made easy with Mention. Create alerts on your name, brand, competitors and be informed in real-time of any mention on the web and social networks

Meltwater - Media monitoring, social media monitoring & media Intelligence products & tools help companies grow and build brands by listening, understanding, engaging and benchmarking their customers, markets and social business communities.

SproutSocial - Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

TVEyes - Founded in 1999, TVEyes' mission is to be the global search engine for TV and radio coverage. No matter where it appears in the world, if it aired on TV, you’ll find it on TVEyes.

HootSuite - Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

BrandWatch - The best social monitoring tool