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AppNexus VS Demandbase

Compare AppNexus VS Demandbase and see what are their differences

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AppNexus logo AppNexus

AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising.

Demandbase logo Demandbase

Bizo
  • AppNexus Landing page
    Landing page //
    2023-06-19
  • Demandbase Landing page
    Landing page //
    2023-10-17

  www.demandbase.comSoftware by Demandbase, Inc

AppNexus

Categories
  • Ad Networks
  • Ad Servers
  • Advertising
  • Ad Serving
Website appnexus.com
Edit details

Demandbase

Categories
  • Business & Commerce
  • CRM
  • Tool
  • Marketing Automation
Website demandbase.com
Edit details

AppNexus videos

+ Add

AppNexus 2015 Year In Review

More videos:

  • Review - AT&T acquisition of AppNexus part of digital video push?
  • Review - AppNexus Client Success Story - Datapoint Media

Demandbase videos

+ Add

Demandbase Overview: Real-Time Identification

More videos:

  • Review - Grainger Uses Demandbase for Account-Based Marketing

Category Popularity

0-100% (relative to AppNexus and Demandbase)

AppNexus

Demandbase

Advertising
100 100%
Advertising
0% 0
CRM
0 0%
CRM
100% 100
Ad Networks
100 100%
Ad Networks
0% 0
Business & Commerce
0 0%
Business & Commerce
100% 100

User comments

Share your experience with using AppNexus and Demandbase. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare AppNexus and Demandbase

AppNexus Reviews

Top 7 Best Ezoic Alternatives For More Ad Revenue
AppNexus was first developed as an alternative to Google’s Ad Exchange and has recently been acquired by AT&T. AppNexus offers a full suite of “Buy and Sell” side products, meaning they offer products to publishers, like Google.
Source: webaroo.com.au

Demandbase Reviews

15 Marketing Softwares That Can Boost Your Business
Demandbase aims to give B2B marketers the tools they need to improve conversion rates and turn website traffic into sales. This software works by identifying a website’s traffic and tailoring the site’s content to those visitors thus providing an experience which is personalized and relevant. Demandbase recently raised $15 million.
Source: www.forbes.com

What are some alternatives?

When comparing AppNexus and Demandbase, you can also consider the following products

OpenX - Ad technology platform available as a hosted service or as an open source download.

6sense - 6sense is a B2B predictive intelligence engine for marketing and sales.

Metamarkets - We help programmatic buyers, sellers and marketplaces make better decisions in real-time.

Triblio - Triblio is an account-based marketing software that enables marketers to personalize multichannel campaigns to reach their target audience.

Ezoic - Improve & test ads, layouts, & content using artificial intelligence to increase website ad revenue & UX metrics. Google Adsense & Google Publishing Partner

Metadata - Metadata automates account based demand generation for B2B companies using AI, data enrichment, & targeted advertising.

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