What are some alternatives?
When comparing Apex Launcher and Microsoft Launcher, you can also consider the following products
KISS Launcher - KISS is a fast launcher for your Android.
Evie Launcher - Evie helps you do what you want faster with a radically simple home screen replacement.
Nova Launcher - Nova Launcher is an highly customizable, performance driven, home screen replacement for Android 4.
Smart Launcher - The innovative launcher that makes your Android more intuitive and well organized.
Essential Launcher - Essential Launcher is a free personalization mobile application that helps you create customized, fast and stylish home screen experience.
Lawnchair Launcher - A better Pixel Launcher