What are some alternatives?
When comparing Apex Launcher and gomo.com GO Launcher EX, you can also consider the following products
KISS Launcher - KISS is a fast launcher for your Android.
Lightning Launcher - Lightning is a fast, light and extremely customizable home screen replacement for Android.
Nova Launcher - Nova Launcher is an highly customizable, performance driven, home screen replacement for Android 4.
Microsoft Launcher - Beautiful, fast, and battery-saving launcher that keeps you organized.
Evie Launcher - Evie helps you do what you want faster with a radically simple home screen replacement.
Lawnchair Launcher - A better Pixel Launcher