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Amplitude VS Looker

Compare Amplitude VS Looker and see what are their differences

Mobile analytics: come with questions, leave with answers

Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.
Amplitude Landing Page
Amplitude Landing Page
Looker Landing Page
Looker Landing Page

Looker is a business intelligence platform with an analytics-oriented application server that sits on top of relational data stores. The Looker platform includes an end-user interface for exploring data, a reusable development paradigm for creating data discovery experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.

Amplitude details

Analytics Web Analytics Mobile Analytics
Pricing URL Official Amplitude Pricing  

Looker details

Data Dashboard Business Intelligence Data Visualization
Pricing URL-

Amplitude videos

Amplitude Review

More videos:

  • - Amplitude Review

Looker videos

Looker Review

More videos:

  • - How To Use Looker as a Business User
  • - Looker Review - Off The Shelf Reviews

Category Popularity

0-100% (relative to Amplitude and Looker)


These are some of the external sources and on-site user reviews we've used to compare Amplitude and Looker

Amplitude Reviews

Find the Best Mixpanel Alternatives for Your Product Team
As with Mixpanel, you’ll still have to decide on the exact events you want to track upfront, with no guarantee that you’ll end up with the data you need to make fully informed decisions. After it’s set up, some non-analyst customers still find Amplitude frustrating. While there are plenty of options for slicing and dicing data in the Amplitude UI, the tool offers limited...

Looker Reviews

Top Big Data Tools For 2021
Looker is another big data analysis and visualization solution from Google. It has its own proprietary language LookML which might make it less approachable than its alternatives, but experienced data teams will certainly appreciate its data modeling layer that’s easy to reuse and maintain. It offers different options for data delivery and enables you to schedule the...
The Best Data Visualization Tools - Top 30 BI Software
Looker is browser-based and offers a unique modeling language. Operating 100% in-database, it capitalizes on the newest, fastest analytic databases to get real results, in real time. Looker makes it relatively easy to choose, customize, and create a variety of interactive visualizations, providing a variety of graphs and charts to choose from.
15 Best Business Intelligence Tools For Small And Big Business
Looker also lets users build their own analytic modules and design visualizations using a single code. Queries can be easily produced and optimized with the platform’s ML code. It can analyze both web-hosted and SQL data and can accommodate well over 25 data variations, including Vertica, Hive, and Google BigQuery. This piece of software has been helping companies boost...
List of 10 Best Business Intelligence Software Tools
Looker also lets users build their own analytic modules and design visualizations using a single code. Queries can be easily produced and optimized with the platform’s ML code. It can analyze both web-hosted and SQL data and can accommodate well over 25 data variations, including Vertica, Hive, and Google BigQuery. This piece of software has been helping companies boost...

Social recommendations and mentions

Based on our record, Amplitude should be more popular than Looker. It has been mentiond 10 times since March 2021. We are tracking product recommendations and mentions on Reddit, HackerNews and some other platforms. They can help you identify which product is more popular and what people think of it.

Amplitude mentions (10)

  • Free for dev - list of software (SaaS, PaaS, IaaS, etc.) — 1 million monthly events, up to 2 apps. - Source: / 6 days ago
  • Can't create account
    Thanks for the suggestion but it doesn't work. Problem is in amplitude.getInstance().getSessionId. It tries to get session id and can't. This is some third party service from and their webpage is in disarray so I suppose it's some error on their part. Hopefully Trading212 can fix it quickly. - Source: Reddit / 6 days ago
  • Which Services for Product Metrics?
    Our team is preparing for some architectural changes to our web application providing us an opportunity to update our tech stack for product metrics and KPIs. What would you choose? I am considering Segment, Amplitude, and GA. I would also love to know which KPIs you have found helpful in your organization. - Source: Reddit / 18 days ago
  • Web Platform Design: How best to display analytics to end users?
    Currently I am using MongoDB for basic information, but tracking views, subscription, and other data events using Amplitude. However, Amplitude, as well as competitors such as Google Analytics, give strict quotas for how often data can be queried, and I would like to give my users on-demand access to this historical data. What stack of tools should I be using? - Source: Reddit / about 2 months ago
  • Ask HN: Who is hiring? (June 2021)
    Amplitude | San Francisco, Vancouver | We're building the analytics infrastructure for digital products and looking for people passionate about distributed systems, machine learning, dev tooling, and/or data visualization. Anyone who has a website, mobile app, or even IoT device is a potential customer. We're 500 people now (85 engineers) and growing incredibly quickly as a business. We're... - Source: Hacker News / 2 months ago

Looker mentions (2)

  • Anyone integrating Svelte with Looker?
    Looker is a visualization framework. - Source: Reddit / about 1 month ago
  • Creating Live Dashboards With QuickSight
    For many enterprise grade applications, providing a point where you can access in-depth analysis about your data has become a crucial feature. There are many approaches to this - you can build you own web application and backend that has views allowing customers to filter and analyse data. Alternatively, you can use the embedded analytics capabilities of Looker, Tableau or Sisense - all of which are large... - Source: / 2 months ago

What are some alternatives?

When comparing Amplitude and Looker, you can also consider the following products

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Sisense - The BI & Dashboard Software to handle multiple, large data sets.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

TapClicks - TapClicks is a cloud-based solution designed to unify marketing, advertising and branding activities in a user-friendly, adaptable and scalable interface. Read more about TapClicks.

Heap - Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

Tableau - Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.

User reviews

Share your experience with using Amplitude and Looker. For example, how are they different and which one is better?

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