What are some alternatives?
When comparing Amazon Kindle and Evince, you can also consider the following products
FBReader - FBReader is an e-book reader for various platforms. Features:
Okular - Okular is a universal document viewer based developed by KDE.
calibre - Ebook manager, viewer & converter
Sumatra PDF - Sumatra PDF is a slim PDF/DjVu/EPUB/XPS/CHM/CBR/CBZ/MOBI viewer for Windows.
Cool Reader - Fast and small cross-platform eBook reader for desktops and handheld devices
PDF Reader X - PDF Reader X is a nest in the class PDF reader, PDF annotator and PDF editor for the Mac OS X operating systems.