Software Alternatives & Reviews

AdRoll VS OpenX

Compare AdRoll VS OpenX and see what are their differences

AdRoll logo AdRoll

AdRoll is a leader in retargeting display advertising. Draw the right people with the right strategies.

OpenX logo OpenX

Ad technology platform available as a hosted service or as an open source download.
  • AdRoll Landing page
    Landing page //
    2018-10-09
  • OpenX Landing page
    Landing page //
    2023-02-07

AdRoll videos

AdRoll Review - Beginners Guide PREVIEW by Bizversity.com

More videos:

  • Demo - AdRoll Dashboard Demo
  • Review - Using Adroll to Retarget

OpenX videos

OpenX CEO's Advice for Addressing the 'Asymmetry' in Digital Ads

More videos:

  • Review - OpenX CEO I We Want to Create a Fair and Open Marketplace for Businesses
  • Review - Getting New Domains and App URLs Approved for the OpenX Ad Exchange

Category Popularity

0-100% (relative to AdRoll and OpenX)
Ad Networks
63 63%
37% 37
Advertising
57 57%
43% 43
Small Business
100 100%
0% 0
Ad Servers
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare AdRoll and OpenX

AdRoll Reviews

10 Alternatives To Google And Facebook Ads
AdRoll also offers other products outside of just retargeting. These include prospecting (programmatic display), email retargeting, and AdRoll Video Ads. AdRoll Video Ads are now available for both retargeting and prospecting campaigns and can be served in-stream and out-stream.
Source: www.ppchero.com
10 Alternatives To Google AdWords
AdRoll also offers other products outside of just retargeting. These include prospecting (programmatic display), email retargeting, and AdRoll Video Ads. AdRoll Video Ads are now available for both retargeting and prospecting campaigns and can be served in-stream and out-stream.
Source: www.ppchero.com

OpenX Reviews

A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
OpenX is aimed at the larger publisher that serves a high number of ads per month. They seem to be secretive about pricing, but we did manage to find a few quotes others have received from the OpenX sales team.
Best Ad Serving Platforms For 2018: Third Party Technology Companies (Free Options Included In List)
With the Broad Street platform you can expect ease of use (little additional learning curve for previous GAM or OpenX users), automated reporting to make delivering reports to clients effortless, sponsored content analytics, newsletter advertising management via your dashboard, and even a white labeling option.

What are some alternatives?

When comparing AdRoll and OpenX, you can also consider the following products

Marin Software - Optimize your Search, Social & Display ads across channels and devices. Marin Software, the leading cross-channel performance advertising platform.

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

Kenshoo - Kenshoo provides marketing software and empower marketers with technology to build brands and generate demand across all media.

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

Google Marketing Platform - Google's unified and improved marketing and analytics tools.

AerServ - AerServ offers monetization solution for mobile publishers.