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Adobe Target VS AB Tasty

Compare Adobe Target VS AB Tasty and see what are their differences

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Adobe Target logo Adobe Target

Adobe Target provides an intuitive user interface and an expanded personalization toolset.

AB Tasty logo AB Tasty

AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.
  • Adobe Target Landing page
    Landing page //
    2022-03-14
  • AB Tasty Landing page
    Landing page //
    2023-07-26

Adobe Target videos

+ Add

Adobe Target: Test and Optimize Every Experience, Every Time

More videos:

  • Demo - Adobe Target Demo Walkthrough
  • Review - Profile Targeting with Adobe Target

AB Tasty videos

+ Add

Discover AB Tasty with Rémi, CEO

More videos:

  • Review - AB Tasty Talks Boosting Conversion by Understanding the Customer Journey

Category Popularity

0-100% (relative to Adobe Target and AB Tasty)

Adobe Target

AB Tasty

A/B Testing
38 38%
A/B Testing
62% 62
Analytics
22 22%
Analytics
78% 78
Conversion Optimization
48 48%
Conversion Optimization
52% 52
Web Analytics
20 20%
Web Analytics
80% 80

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Adobe Target and AB Tasty

Adobe Target Reviews

18 Top A/B Testing Tools Reviewed by CRO Experts
Adobe Target walks you through a three-step workflow where you first create the variant, then target the variant based on visitor segmentation, and lastly customize your goals and settings for the test. Based on this emphasis of targeting, it should come as no surprise that Adobe Target’s most exciting feature is automated personalization.
Source: conversionxl.com
Top 5 A/B Testing Tools List
Adobe Target is part of Adobe’s Marketing Cloud that’s a set of digital marketing solutions provided by Adobe. It covers all the basic features a good A/B testing tool should have: It supports Multivariate Testing, it’s mobile-optimized, allows you to create specific profiles and audiences to run deeply-customized tests. It doesn’t require coding to get set up and ready to...
Source: blog.testlodge.com
10 A/B testing tools to help improve conversions
Adobe Target provides an intuitive user interface to create personalized web experiences, quickly create A/B tests and confidently target content. Target provides a guided testing and targeting workflow and framework, with no coding or setup hassles, so it's easy to see your visitor's responses to content variations in real time and instantly adapt your site to meet their...
Source: mashable.com

AB Tasty Reviews

15 Best A/B Testing Tools And Software (2021 List)
AB Tasty is one of the best A/B testing software recommended for folks looking for an AI-powered gem to increase conversions and leads to their digital assets. A robust tool with great functionality. You will like its built-in widget library that most A/B testing software lacks.
Source: www.einsstark.tech
18 Top A/B Testing Tools Reviewed by CRO Experts
AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities. Using AB Tasty’s visual editor, you are able to quickly put together variants and tests and receive real-time reports with confidence levels on your goals.
Source: conversionxl.com

What are some alternatives?

When comparing Adobe Target and AB Tasty, you can also consider the following products

Optimizely - A/B testing you'll actually use.

Google Marketing Platform - Google's unified and improved marketing and analytics tools.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

dotCMS Cloud - dotCMS Cloud is a Hybrid Content Management System that delivers enterprise-class web content management, simple website creation, and collaboration for agencies, teams, and small and medium-sized businesses.

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

XperienCentral - XperienCentral is an open API content management solution that allows you to add, edit or remove content without having to touch a line of code.

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