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Adobe Campaign VS Pardot

Compare Adobe Campaign VS Pardot and see what are their differences

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Adobe Campaign logo Adobe Campaign

Adobe Campaign provides campaign, offer, and personalization management capabilities.

Pardot logo Pardot

Salesforce B2B marketing automation
  • Adobe Campaign Landing page
    Landing page //
    2021-09-16
  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

Adobe Campaign

Categories
  • Marketing Automation
  • Email Marketing
  • Email Marketing Platforms
  • Digital Marketing
Website adobe.com
Pricing URL-
Edit details

Pardot

Categories
  • Email Marketing
  • Email Marketing Platforms
  • Marketing Automation
  • Digital Marketing
Website pardot.com
Pricing URL Official Pardot Pricing
Edit details

Adobe Campaign videos

+ Add

How to Use Adobe Campaign and Hootsuite

More videos:

Pardot videos

+ Add

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

Category Popularity

0-100% (relative to Adobe Campaign and Pardot)

Adobe Campaign

Pardot

Marketing Automation
34 34%
Marketing Automation
66% 66
Email Marketing
25 25%
Email Marketing
75% 75
Email Marketing Platforms
24 24%
Email Marketing Platforms
76% 76
SEO
100 100%
SEO
0% 0

User comments

Share your experience with using Adobe Campaign and Pardot. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Adobe Campaign and Pardot

Adobe Campaign Reviews

We have no reviews of Adobe Campaign yet.
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Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.
Source: martechseries.com

What are some alternatives?

When comparing Adobe Campaign and Pardot, you can also consider the following products

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

HubSpot Marketing Hub - HubSpot is a cloud-based inbound marketing software that allows businesses to transform the way that they market online.

Ortto - Journeys made simple. Your customer data, messaging and analytics working together.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

SharpSpring - Simple Marketing Automation for Agencies and SMBs

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