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Adobe Analytics VS Google Marketing Platform

Compare Adobe Analytics VS Google Marketing Platform and see what are their differences

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Adobe Analytics logo Adobe Analytics

Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • Adobe Analytics Landing page
    Landing page //
    2021-07-25
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

Adobe Analytics videos

+ Add

What is Adobe Analytics?

More videos:

  • Tutorial - Adobe Analytics Tutorial for Beginners (2018)
  • Review - Adobe Analytics vs Google Analytics comparison (2018) - Part 1

Google Marketing Platform videos

+ Add

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to Adobe Analytics and Google Marketing Platform)

Adobe Analytics

Google Marketing Platform

Analytics
100 100%
Analytics
0% 0
Surveys
0 0%
Surveys
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Form Builder
0 0%
Form Builder
100% 100

User comments

Share your experience with using Adobe Analytics and Google Marketing Platform. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Adobe Analytics and Google Marketing Platform

Adobe Analytics Reviews

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Adobe Analytics goes beyond superficial metrics like page visits and bounce rates to offer granular insights about your user behavior. Its key features include:
Source: medium.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Adobe Analytics goes beyond superficial metrics like page visits and bounce rates to offer granular insights about your user behavior. Its key features include:
Source: rishikap372.medium.com
Which tools help you to Measure the Success of your Website
Adobe Analytics: Adobe is mostly used by large organizations as it is way higher priced than its other competitors and no free usage is allowed.
Source: qpe.co.in
Find the Best Mixpanel Alternatives for Your Product Team
Adobe Analytics is a feature-heavy but expensive solution for product analytics. Unlike Mixpanel, it has no free version—its complex pricing matrix includes features like website analytics, marketing analytics, attribution, and predictive analytics. It has plenty of customization options that may appeal to large organizations, but companies with smaller teams will likely be...
Source: heap.io
7 Analytics Tools for Optimizing UX
Although nothing compares to Google Analytics in terms of number of users, Adobe Analytics is nonetheless a compelling choice amongst website and app analysis tools. It allows you to dig deep into the massive amounts of generated data, featuring things like customer segmentation, real-time analysis rules, marketing analytics, and a host of dashboards. Adobe Analytics is a...
Source: www.sitepoint.com

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
Source: www.einsstark.tech
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....
Source: conversionxl.com

Social recommendations and mentions

Google Marketing Platform might be a bit more popular than Adobe Analytics. We know about 2 links to it since March 2021 and only 2 links to Adobe Analytics. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Adobe Analytics mentions (2)

  • Why you Should Track Your Blog Traffic with Google Analytics
    Google Analytics was launched in 2005 as a tool for reporting web traffic. It is one of many web analytics tools. Adobe Analytics and Hubspot Analytics are example competitors to Google Analytics. - Source: dev.to / over 2 years ago
  • 8 Google Analytics Alternatives (Enterprise and Open Source)
    What it is: Adobe Analytics provides a set of tools that lets you collect, measure, and explore data you can use to predict traffic and gain insights. It has an interactive analytics workspace that helps you easily drag and drop data tables, visualizations, and components. - Source: dev.to / over 2 years ago

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: about 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing Adobe Analytics and Google Marketing Platform, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Google Forms - Simple web forms from Google.

Heap - Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

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