Software Alternatives & Reviews

AdMob VS Google Marketing Platform

Compare AdMob VS Google Marketing Platform and see what are their differences

AdMob logo AdMob

Earn more from your mobile apps using in-app ads to generate revenue, gain actionable insights, and grow your app with easy-to-use tools.

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • AdMob Landing page
    Landing page //
    2023-10-20
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

AdMob

Categories
  • Ad Networks
  • Mobile Ad Network
  • Advertising
  • Ad Optimization
Website admob.google.com

Google Marketing Platform

Categories
  • Surveys
  • Form Builder
  • Forms And Surveys
  • Email Marketing
Website marketingplatform.google.com

AdMob videos

AdMob Revenue is Eerily Consistent -- Except for Today

More videos:

  • Review - Admob Earning 100$ Pay Day Get Best Cpc Automatically Allow New Google Certified Ad Networks
  • Review - Which Ad Network I Would Use If I Could Not Use AdMob

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to AdMob and Google Marketing Platform)
Ad Networks
57 57%
43% 43
Surveys
0 0%
100% 100
Mobile Ad Network
100 100%
0% 0
Form Builder
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare AdMob and Google Marketing Platform

AdMob Reviews

We have no reviews of AdMob yet.
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Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Social recommendations and mentions

Based on our record, AdMob should be more popular than Google Marketing Platform. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

AdMob mentions (4)

  • Marketing advice for a start up
    The problem of scale for profitability from ads is certainly there. You could look to use something like admob to start with to make some money back (although the earnings likely will not cover with cost of marketing, without scale). Source: about 1 year ago
  • 5 Google products that have been built for Developers (Part-1)
    1. AdMob Google is the No 1 player in the mobile advertising market. It was already the largest online advertising company when it acquired AdMob. AdMob makes earning revenue easy with in-app ads, actionable insights, and powerful, easy-to-use tools that grow mobile apps. - Source: dev.to / over 1 year ago
  • What to charge for your app?
    Use online services, such as Google AdMob, for filtering and sorting in-app ads. Source: over 2 years ago
  • This week in Flutter #22
    There are different ways to monetize with your Flutter app. You can make users pay to download it, you can have in-app purchase plans, you can let users subscribe using recurring payments to use all the features, or you can show ads to your users. In this article, Dhruv Nakum teaches you how to integrate AdMob into your app. - Source: dev.to / over 2 years ago

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: about 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing AdMob and Google Marketing Platform, you can also consider the following products

Unity Ads - Unity Ads allows to supplement the existing revenue strategy by allowing to monetize thr entire player base.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Facebook Audience Network - Facebook Audience Network is designed to help monetize your apps and websites with ads from global Facebook advertisers.

Google Forms - Simple web forms from Google.

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.