Software Alternatives & Reviews

Ad Layer VS Smartly.io

Compare Ad Layer VS Smartly.io and see what are their differences

Ad Layer logo Ad Layer

Ad Layer is a creative management platform (CMP) that gives designers a way to easy create thousands of ads without worrying about the technical part.

Smartly.io logo Smartly.io

Smartly.io is the leading Facebook ad optimization solution for agencies and performance marketers
  • Ad Layer Landing page
    Landing page //
    2020-09-08

Ad Layer is basically an online tool where your designers can build ads and change the content without any coding knowledge.

Sometimes it might be just one ad, but often it’s twenty different formats or sometimes even hundreds of ads in thirty different formats and ten languages.

Doing all these by hand takes time, trust us, we used to do this.

So we created Ad Layer to do this for you. Not completely automatically as we don’t trust AI enough to let it design according to your brand book, but the system more or less fills in the content where you want it based on your design of choice. This is what everyone calls a Creative management platform if you like buzzwords or a banner builder if you prefer things easy and simple.

  • Smartly.io Landing page
    Landing page //
    2023-10-09

Ad Layer videos

No Ad Layer videos yet. You could help us improve this page by suggesting one.

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Smartly.io videos

How to Automate Facebook Advertising at Scale - Smartly.io

More videos:

  • Tutorial - Thomas Roberts, Smartly.io: how to scale facebook advertising
  • Review - Smartly.io Case Study for Hopper: Scale, automate and optimize hundreds of new offers every day

Category Popularity

0-100% (relative to Ad Layer and Smartly.io)
Advertising
9 9%
91% 91
Small Business
0 0%
100% 100
Graphic Design Software
100 100%
0% 0
Business Network
0 0%
100% 100

Questions and Answers

As answered by people managing Ad Layer and Smartly.io.

What makes your product unique?

Ad Layer's answer

Ad layer can either be used as a tool to create digital assets (video, html5, social ads) and export them to be stand-alone which is perfect for creative agencies, or Ad Layer can connect to Meta, google, DOOH signs to be used as a dynamic platform.

Why should a person choose your product over its competitors?

Ad Layer's answer

Our support team is all experts and can be used as support but also as your co-pilot through production assignments or full DCO setups in Google platforms. Ad Layer also scales well, from a 10-man agency to a global direct client both in products also with our unique pricing model.

How would you describe your primary audience?

Ad Layer's answer

Creative agencies with a need to create lots of digital assets, local companies that need control over their advertising, media agencies that need a team to handle DCO setups for lots of clients (or set it up themselves), and finally big global clients that have strict rules about design and messaging.

What's the story behind your product?

Ad Layer's answer

We used to build banners by hand and did a lot of setup for different DCO ad-serving platforms. But we figured out that making banners are boring so we built a platform to handle that for us, and here we are selling it to everyone else.

Which are the primary technologies used for building your product?

Ad Layer's answer

Ad Layer is a SAAS system with APIs to a lot of different systems that solve tasks we can not do and help our client use their own unique setup and tech stack.

Who are some of the biggest customers of your product?

Ad Layer's answer

  • Pernod Ricard
  • Volvo
  • DDB
  • McDonald's
  • Omnicom group

User comments

Share your experience with using Ad Layer and Smartly.io. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Smartly.io seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Ad Layer mentions (0)

We have not tracked any mentions of Ad Layer yet. Tracking of Ad Layer recommendations started around Mar 2021.

Smartly.io mentions (1)

  • [hiring] Mandarin speaking Full-time digital marketing specialist
    - Experience with PowerPoint, Excel (pivot tables and common formulas), and Microsoft Office. Experience using Smartly.io a plus. Source: almost 2 years ago

What are some alternatives?

When comparing Ad Layer and Smartly.io, you can also consider the following products

BannerFlow - HTML5 display ad production platform

Facebook for Business - Facebook Business gives the latest news, advertising tips, best practices and case studies to meet the business goals.

Creatopy - Creatopy is an ad design platform that helps businesses customize, automate and scale up their ad production and delivery.

SocialPilot - SocialPilot is an app designed to help businesses and professionals with social media marketing.

Bannerwise - We empower marketing teams to unlock the full potential of digital advertising by simplifying and automating digital ad production.

Fomo - Fomo turns your site into the online equivalent of a busy store