Optimizely - A/B testing you'll actually use.
VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.
Google Marketing Platform - Google's unified and improved marketing and analytics tools.
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Adalysis - Adalysis offers optimization and testing tools.
Crazy Egg - Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.