Campaign Monitor makes it very easy to personalize your emails. And you also get a great-looking automation flow builder that rivals ConvertKit. That, along with a well-designed interface, is why you might want to pay a little more for Campaign Monitor.
Emma Mail bills itself as a solution for small businesses, franchisees, universities, retailers and agencies. It’s a small business sort of tool. Emma Mail was purchased by Campaign Monitor and shares some of the same features.