What is the reason that companies use these useless home pages?

Video Social Networks Video Platform

spotify.com

1

New Spotify Web Player

Spotify new UI for web player (no more Adobe Flash)

But they also know if you have a Spotify account and go to spotify.com, 1, you are already a customer and do not need to see the landing page content, and 2, you might actually mean to want open.spotify.com so yh, they put that right in front and centre of you to make it easier to find and redirect you to the app. however, if you just wanted to access the website content, then all the links and menus are there.

#Video #Marketing #Data Dashboard 145 social mentions
Twitter Ads Landing Page

2

Twitter Ads

Twitter offers targeted ad placement on their ad platform.

Twitter.com/ - I want to see my tweet feed.

#Marketing #Ad Networks #Marketing Platform 1 social mentions
TikTok Landing Page

3

TikTok

TikTok is the destination for short-form mobile videos. Our mission is to capture and present the world's creativity, knowledge, and precious life moments, directly from the mobile phone. TikTok enables everyone to be a creator.

#Short Video Loops #Video #Video Platform 63 social mentions
YouTube Landing Page

4

YouTube

Our mission is to give everyone a voice and show them the world.

I'd imagine that the larger the size of the native app vs web app users base, the more likely it is that a company would use these welcome pages. Compare this to youtube - almost everyone access via the website (on desktop) so it makes sense for typing youtube.com to lead to the player vs account functions.

#Video #Video Platform #Social Media 1740 social mentions