Advanced ecommerce marketing analytics guide

1

Facebook Business Manager

For social media marketers, Facebook Business Manager generates reports that display the results of various campaigns. Marketers can run several multiple campaigns simultaneously and evaluate the link clicks, Cost-Per-Click (CPC), location, and other metrics to help guide their efforts. They can pause weak performing ads and modify the ad copy to appeal to the most engaged target audience. Most importantly, they can quantify the return on their ad spend, one of the top ecommerce KPIs to track.

#Ad Management #Business Intelligence #Small Business 75 social mentions

2

Google Analytics

Marketing analytics encompasses the tools and processes marketers use to quantify and evaluate their digital marketing performance. There are many ways to utilize marketing analytics to help measure the success of your efforts. For instance, connecting your site to tools such as Google Analytics will help you track web analytics for your website, including:.

#Analytics #Web Analytics #Mobile Analytics 36 social mentions

3

Ahrefs

SEO can be intimidating, but the most fundamental strategies and analytics to oversee your business include keyword rankings, traffic acquisition channels, backlinks, and traffic by region. Using SEO tools, such as SemRush or AhRefs, marketers can oversee keyword rankings, traffic costs, and backlinks driving referral traffic.

#SEO Tools #Keyword Research #Content Marketing 110 social mentions