How a New Batch of Apps Is Boosting the Profiles—and Fortunes—of Unlikely Celebs

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Cameo

Then there’s Starsona, which launched in mid-2018 and operates in a very similar manner to Cameo. “Obviously the concepts are identical,” concedes Starsona’s head of marketing, Brian Fagan, who says development began before the launch of Cameo. Cofounder Randy Kessler is a high-profile Atlanta divorce lawyer, and a number of the people on offer are athletes from that area, such as retired boxer Evander Holyfield. The one key difference from Cameo is that users can send talent a video question to respond to, like asking Holyfield how to perfect their jab.

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A-list celebs have long made themselves available to perform for the very rich and famous—and sometimes morally dubious— for a steep price. Beyoncé reportedly made millions putting on a show for Muammar Gaddafi’s son, while Kanye raked it in performing at the wedding of the Kazakhstan president’s grandson. Cardi B took home an estimated $500,000 for werking it at a New York bar mitzvah. But even far-lesser luminaries are now enjoying a brisk business on celebrity-for-hire platforms like Cameo, Charitybuzz, and Starsona.

3

Starsona

Then there’s Starsona, which launched in mid-2018 and operates in a very similar manner to Cameo. “Obviously the concepts are identical,” concedes Starsona’s head of marketing, Brian Fagan, who says development began before the launch of Cameo. Cofounder Randy Kessler is a high-profile Atlanta divorce lawyer, and a number of the people on offer are athletes from that area, such as retired boxer Evander Holyfield. The one key difference from Cameo is that users can send talent a video question to respond to, like asking Holyfield how to perfect their jab.

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