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How Recessions, Bankruptcies, and Downturns Create... about 10 days agoWhile many companies may be tightening their belts and cutting back on advertising during a recession, some may see it as an opportunity to invest in building their brand and gaining market share. One example of this is Shopify's decision to spend millions of dollars on advertising with popular YouTuber MrBeast to put their flag on a mountain. This unconventional approach generated significant buzz and attention...