adpersonam Reviews and details

Questions & Answers

1. Which are the primary technologies used for building your product?

   ad:personam is developed using a combination of modern technologies to ensure robust functionality, secure operations, and an intuitive user experience. The front-end is developed using ReactJS, a popular JavaScript library known for its efficiency and flexibility, which allows for a sleek, modern design that is easy to navigate. The platform's secure back-end infrastructure is hosted on Amazon Web Services (AWS), a reliable and secure cloud service platform. AWS not only offers robust and scalable infrastructure but also provides enhanced security features to protect sensitive data and ensure the platform's smooth operation. When it comes to financial transactions, ad:personam integrates with Stripe, a leading online payment processing platform. Stripe's secure payment integration ensures all financial transactions on the platform are secure, reliable, and seamless. Overall, the core of ad:personam's platform is built directly on the API of Xandr Microsoft DSP. This enables seamless integration and efficient operations. Furthermore, it includes a built-in fraud detection system, indicating the use of advanced security technologies to ensure the genuineness of ad interactions. All these technologies work together to provide a smooth, secure, and efficient advertising experience.

2. What's the story behind adpersonam?

   The story of ad:personam starts with its founder, Ciro Scognamiglio, a seasoned expert in the programmatic advertising industry with a decade of experience in crafting data-driven solutions for businesses. As one of the pioneering employees at MiQ, Ciro contributed significantly to its growth, gaining valuable insights into startup dynamics, innovative programmatic strategies, and global market expansion.

   Despite his impressive career, Ciro realized a significant gap in the advertising landscape: many small businesses found it difficult to access programmatic advertising due to a lack of resources and expertise. Programmatic technology was primarily a playground for larger corporations, leaving smaller businesses struggling to compete.

   Driven by a desire to bridge this gap, Ciro drew from his wealth of knowledge and launched ad:personam. His vision was to create an affordable and accessible programmatic advertising platform specifically tailored to meet the needs of small to medium businesses, startups, and SMB marketing agencies.

   ad:personam is more than just a Self Serve DSP; it is a tool designed to democratize the world of programmatic advertising. Built on the API of Xandr Microsoft DSP, the platform offers access to a range of programmatic buying solutions and a user-friendly interface, enabling businesses of all sizes to target specific audiences and optimize their campaigns in real-time.

   The mission of ad:personam is to empower smaller players in the industry to enjoy the benefits of programmatic advertising traditionally reserved for the big players. With flexible pricing options, excellent customer support, and access to premium technology, ad:personam seeks to revolutionize the way small businesses manage their advertising budgets and grow their brands.

3. Who are some of the biggest customers of adpersonam?

   • Ht&t Consulting - Digital Commerce Agency - GACP e Premier Partner Google
   • Performance Marketing Agentur aus Kreuzberg | gipfelxberg
   • ​kushinda media | PPC, Paid Social & Display Digital Marketing Agency | London
   • LEMA: der österreichische Profi für Hochdrucktechnik
   • Haz Tu Producción Sostenible - Creast Network

4. What makes adpersonam unique?

   ad:personam stands out in the crowded digital advertising landscape for several compelling reasons:

   1. AI-Driven Insights and Planning: ad:personam leverages advanced AI tools such as Insights CoPilot and AI Assistant Planner to deliver actionable insights and effective campaign planning. These features turn complex data into actionable strategies, enabling smarter, data-driven decisions.

   2. Ease of Use: Designed to be user-friendly, ad:personam simplifies the campaign setup process with intuitive Smart Templates and a seamless user interface that caters to both novice and experienced advertisers.

   3. Comprehensive Programmatic Solutions: The platform supports a wide range of advertising formats including display, video, audio, and Connected TV (CTV), allowing businesses to reach their audience through the most effective channels.

   4. Flexible and Affordable: ad:personam has no minimum ad spend requirement, making it accessible for small and medium-sized businesses and startups. Additionally, the flexible 'Cancel Anytime' SaaS pricing model adds to its affordability.

   5. Real-Time Control and Multi-Format Ad Uploads: Advertisers can exercise real-time control over their campaigns and upload various ad formats including GIF, JPEG, PNG, HTML5, video, and audio files, ensuring maximum versatility and relevance.

   6. Advanced Targeting Options: The platform offers advanced targeting options like cookieless targeting, contextual targeting, audience segments, and curated deals, ensuring high precision in reaching the intended audience.

   7. Superior Integration: Built directly on the Microsoft DSP API, ad:personam ensures seamless integration with global inventory and third-party data providers, offering robust and extensive reach.

   By combining cutting-edge AI capabilities, user-centric design, comprehensive programmatic solutions, and flexible pricing, ad:personam delivers an unparalleled advertising experience tailored to meet the needs of diverse businesses.

5. Why should a person choose adpersonam over its competitors?

   Why should a person choose ad:personam over its competitors?

   1. Advanced AI-Driven Tools:

      • Insights CoPilot and AI Assistant Planner provide advanced AI-driven insights and planning, enabling data-driven decision-making and optimized campaign strategies.

   2. No Minimum Ad Spend:

      • Unlike many competitors, ad:personam has no minimum ad spend requirement, making it accessible for businesses of all sizes, including startups and small to medium-sized enterprises.

   3. Flexibility and Scalability:

      • The platform offers a flexible 'Cancel Anytime' SaaS pricing model, allowing for scalability and adaptability without long-term commitments or hidden fees.

   4. User-Friendly Interface:

      • ad:personam is designed to be intuitive and easy to use, with features like Smart Templates that simplify campaign setup and management, making it suitable for users with varying levels of expertise.

   5. Comprehensive Multi-Channel Support:

      • Supports a wide range of ad formats including display, video, audio, and Connected TV (CTV), allowing businesses to implement multi-channel strategies effectively.

   6. High Precision Targeting:

      • Offers advanced targeting options such as cookieless targeting, contextual targeting, and precise audience segments, ensuring your ads reach the most relevant and engaged audiences.

   7. Seamless Integration:

      • Built on the Microsoft DSP's API, ad:personam ensures seamless integration with global inventory and leading third-party data providers, enhancing its reliability and reach.

   8. Real-Time Campaign Management:

      • Provides real-time control and monitoring of campaigns, allowing advertisers to make adjustments on-the-fly for optimal performance.

   9. Robust Security and Compliance:

      • Enforces strict policies to ensure ads comply with legal and ethical standards, protecting your brand's reputation and maintaining user trust.

   10. Superior Customer Support:

       • Committed to providing exceptional customer support, helping users navigate and optimize their advertising efforts effectively.

   Choosing ad:personam means leveraging cutting-edge technology, enjoying unparalleled flexibility, and achieving superior advertising results—all tailored to fit businesses of any size and need.

6. How would you describe your primary audience?

   Our primary audience comprises small to medium-sized businesses (SMBs), startups, and marketing agencies that are looking for an effective way to manage their programmatic advertising campaigns. These businesses often seek solutions that offer both ease of use and affordability without compromising on the sophistication and capabilities required to run successful ad campaigns.

   Typically, our audience includes marketing professionals who may be seasoned in digital advertising but are looking for a more streamlined, data-driven approach to optimizing their campaigns. They value insights and precise targeting to maximize their advertising budgets. These professionals are likely to appreciate the advanced AI-driven tools ad:personam provides, such as the Insights CoPilot and AI Assistant Planner, which help turn complex data into actionable strategies.

   Furthermore, our target users are those who prefer platforms that offer comprehensive support across various ad formats—be it display, video, audio, or Connected TV (CTV). They look for robust integration with global inventory and trusted third-party data sources, ensuring that their ads reach the right audience at the right time.

   In essence, our primary audience is composed of forward-thinking businesses and marketing agencies that aim for efficiency, flexibility, and precision in their advertising efforts, all while benefiting from a user-friendly and cost-effective platform.