Based on our record, Microsoft Advertising should be more popular than Google Marketing Platform. It has been mentiond 5 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Bing Ads – Although similar to Google Ads, Bing ads have a lower CPC rate at the expense of a wider audience reach. Source: about 1 year ago
That’s how search engines generally make money, including Bing. https://ads.microsoft.com. Source: almost 3 years ago
New campaigns: 1. Video campaign - the most successful in sense of scaling was youtube campaign. Using youtube we could scale account by ~25% which is a lot. 2. Shopping campaign - not sure what you sell, but shopping is a very good channel for some products. 3. New keywords to expand your reach. Probably there is not much you can do here, I believe you have most of you keywords already in your account (?).... Source: about 3 years ago
Anyway, to say that Microsoft does not want to be another Google is hilarious. They too have their own advertising platform (https://ads.microsoft.com) and their own browser which also tracks people for personalized advertising. Pile that on to the worse privacy controls and deals with oil companies, and you have a far worse company than Google ever was. Source: about 3 years ago
Microsoft absolutely makes its money selling ads. Not all of it, but plenty of it. They're definitely trying to be another Google. https://ads.microsoft.com/. Source: about 3 years ago
Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: over 2 years ago
But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: about 3 years ago
Google Ads - Easily boost website traffic and sales with Google AdWords. Appeal to customers who are already interested in what you are advertising by appearing on Google searches.
Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.
WordStream - WordStream offers a suite of products to help companies with their SEO and SEM initiatives.
Google Forms - Simple web forms from Google.
Kenshoo - Kenshoo provides marketing software and empower marketers with technology to build brands and generate demand across all media.
Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.