Announcing Hightouch Audiences: Enabling Marketers to Self-Serve their Data

1

Snowplow

However Hightouch does not help with event collection: you can still use a CDP or solutions like Snowplow for that.

#Analytics #Web Analytics #Mobile Analytics 10 social mentions

2

Fivetran

Hightouch Audiences requires that you have a data warehouse or data lake That has event data on how your users are interacting with your product. Hightouch does not replace your existing event tracking or ELT Workflows: in fact, it enhances it. The More data you make available in your warehouse (such as billing data From Stripe, sales data from Salesforce, etc), the more powerful your Audiences can be.

#Data Integration #ETL #Data Replication 12 social mentions